Despite having fewer users than platforms like Facebook and YouTube, Instagram’s higher engagement rate gives it one of the highest advertising costs. In 2023, average ad prices on Instagram were estimated at $3.56 cost per click, ahead of every platform except LinkedIn. For the celebrities with the most followers on Instagram, and the brands trying […]
Tag Archives: social media
05
Jul
Jul
A federal judge in Louisiana has forbidden multiple federal agencies and named officials from having any contact with social media companies with the intent to moderate content. The preliminary injunction from Hon Terry Doughty arises from a suit filed by the states of Missouri and Louisiana. The dozens of people and agencies bound by the […]
28
Apr
Apr
Surprisingly, the answer is not the United States! On average, global internet users spend 2 hours and 27 minutes on social media per day. In many of the markets that Global Web Index surveyed, social media use had shrunk or plateaued in Q1 2020 when compared with 2019 and 2018 figures, but the coronavirus pandemic […]
01
Jun
Jun
1. Inclusivity–Brands are facing more and more pressure each year to be more inclusive with products and marketing. As more brands emerge and use social media as a form of marketing, consumers are ever aware they have the flexibility to choose a brand that aligns with topics they feel passionately about. 2. Be authentic–Consumers are […]
29
Mar
Mar
Instagram is most likely to share your personal information with third parties for advertising purposes. The popular app shares data from 11 out of 14 categories with third parties, putting it ahead of Facebook, which interestingly shares fewer data with external advertisers. We’ve all experienced this: one second you’re watching a product review on YouTube […]