Social media platforms are ever changing to adjust to social ques and standards. Let’s look ahead to 2022 and see what trends we have in store for marketing according to Influencer Marketing Hub
Reaching New Audiences Will Become a Primary Goal
According to research completed by HubSpot, the main social media goals of most marketers in 2022 will be to reach new audiences, grow relationships with customers, and boost customer service. Previously, these goals focused more on boosting sales and advertising products.
So, it’s anticipated that there will be a clear shift in how brands will use social media moving forward. Instead of using it purely for advertising, it will also be used as a channel for fostering deeper customer relations.
Video Content Will Continue to Dominate
Video content remains one of the most engaging forms of content. According to a Cisco study, by 2022, 82% of all online content will be video content. This clearly shows how important it is to start utilizing video content to stay relevant in the social media domain.
Social Commerce Will Continue to Expand
Brands have long used social media platforms like Instagram, Pinterest, and Facebook to sell their products. In 2022, though, the ability to buy products directly via social media will become a norm. Gone are the days that it will be used only by innovative brands. In fact, eMarketer anticipates that the social commerce industry will be worth $80 billion by 2025.
Paid Advertising Will Become a Necessity
According to Hootsuite’s 2022 Social Media Trends survey, more than 40% of respondents indicated that the decline in organic reach and the need to spend more on paid advertising were their biggest challenges. Considering that the average organic reach for a Facebook post is just slightly over 5% according to Hootsuite’s data, it makes sense why paid advertising will become a necessity.
