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This blog is a place to read about the latest news and activity going on at McNee Solutions
Marketers may start optimizing for voice search.
Brands and businesses that are reliant on search for web traffic have seen drastic implications from this rise in the usage of voice assistance. SEO marketers must conquer a new market: the virtual assistants. In 2018, we
The shift to mobile-first indexing will be completed.
Machine learning will play a bigger role in providing search results.
Samsung’s semiconductor business is booming, with the company recently overtaking Intel as the world’s biggest chipmaker. But the South Korean firm is not resting on its laurels, and is currently looking to expand into the buzziest contemporary market for processors: cryptocurrency mining.
As reported by TechCrunch, Samsung has confirmed it’s in the process of making hardware specially designed for mining cryptocurrencies like Bitcoin and Ethereum. A spokesperson for the firm told TechCrunch: “Samsung’s foundry business is currently engaged in the manufacturing of cryptocurrency mining chips. However we are unable to disclose further details regarding our customers.”
These chips are known as ASICs, or application-specific integrated circuits. ASICs are processors that have been specially designed for a single computational task, as opposed to the multi-purpose processors we use in computers and phones.
As the valuation of cryptocurrencies has shot up, so has the demand for these sorts of chips. In the case of bitcoin, the currency is created by solving mathematical problems, with these calculations also maintaining the integrity of bitcoin transactions. As more bitcoins are mined, these math problems become increasingly difficult. This has led to miners moving on from using normal integrated graphics cards, to GPUs designed for gaming, and now to specially built ASICs.
It’s not clear exactly what sort of products Samsung will be making, but according to reports from Korean media, it’ll be working with Taiwanese firm TSMC. The company currently supplies chips for a number of firms set up solely to mine cryptocurrencies, including the China-based Bitmain. Meeting the demand for these chips has added around $350 million to $400 million to its quarterly revenue, says TSMC.
That’s nothing to be sniffed at, but it’s a small sum compared to the $69 billion revenue generated annually by Samsung’s chip business. Mining cryptocurrencies is buzzy, but that doesn’t mean it’ll be extremely profitable for those selling the silicon shovels.
source: The Verge
(Reuters) - Diebold Nixdorf Inc and NCR Corp, two of the world's largest ATM makers, have warned that cyber criminals are targeting U.S. cash machines with tools that force them to spit out cash in hacking schemes known as "jackpotting."
The two ATM makers did not identify any victims or say how much money had been lost. Jackpotting has been rising worldwide in recent years, though it is unclear how much cash has been stolen because victims and police often do not disclose details.
The attacks were reported earlier on Saturday by the security news website Krebs on Security, which said they had begun last year in Mexico.
The companies confirmed to Reuters on Saturday they had sent out the alerts to clients.
NCR said in a Friday alert that the cases were the first confirmed "jackpotting" losses in the United States. It said its equipment had not been targeted in the recent attacks, but that it was still a concern for the entire ATM industry.
"This should be treated by all ATM deployers as a call to action to take appropriate steps to protect their ATMs against these forms of attack," the alert said.
Diebold Nixdorf said in a separate Friday alert that U.S. authorities had warned the company that hackers were targeting one of its ATM models, known as Opteva, which went out of production several years ago.
A confidential U.S. Secret Service alert sent to banks said the hackers targeted stand-alone ATMs typically located in pharmacies, big box retailers and drive-thru ATMs, Krebs on Security reported.
Diebold Nixdorf's alert described steps that criminals had used to compromise ATMs. They include gaining physical access, replacing the hard drive and using an industrial endoscope to depress an internal button required to reset the device.
Reuters was unable to obtain a copy of the Secret Service report and an agency representative declined comment. Officials with the Federal Bureau of Investigation could not immediately be reached.
Russian cyber security firm Group IB has reported that cyber criminals remotely attacked cash machines in more than a dozen countries across Europe in 2016. Similar attacks were also reported that year in Thailand and Taiwan.
source: fox business
Those involved in the SEO world know how complex and ever-changing the industry can be. With over 200 ranking factors and the constant updates of the algorithm, keeping up with SEO trends is mandatory.
One thing never changes, though: providing the best possible experience for users. In 2018, quality content will certainly remain in focus, but there are other novelties in SEO practices that come with changes in user behavior and evolution in technology. Take a look at a few of those things to look out for in the new year:
Today, we are witnessing a shift from desktop to mobile when it comes to the preferable way to surf the web. Nearly 60% of searches now come from mobile devices, and Google has finally decided to roll out the mobile-first index update. This means the algorithm will primarily use the content your site offers in the mobile view for ranking it in the SERP.
Mobile-first index was mentioned for the first time in 2016 on the Google Webmaster Central Blog, where the team shared recommended practices. Without any doubt, this will be a big historical change in the way websites are indexed.
Having a mobile responsive website is becoming an imperative, as well as having a structured markup for both desktop and mobile version. Webmasters do not need to make changes to their canonical links. Adding and verifying a mobile version of your site to the Search Console is also advisable.
Virtual assistants such as Google Now, Cortana, and Siri have shortened the path between users and the answers they need. Google’s CEO Sundar Pichai announced that voice searches make up to 20% of mobile queries, which puts new challenges in front of SEO experts. Forecasts say this type of search has a growth tendency, so optimizing for Google Voice Search is a good idea.
Marketers have to analyze user intent in order to optimize well for voice searches. Typically, users have four different queries: they seek knowledge (educational content and exact answers), places (“near me” queries and addresses of local businesses), activities (how to’s and other types of guides), and purchase opportunities (online shops of their favorite brands). In order to optimize content for voice searches, you should definitely include a well-structured FAQ on your website so that precise information will easily get indexed and put in front of users. Use relevant long tail keywords (voice searches are often lengthier opposed to text) and optimize your content for conversational language.
A study conducted by Stone Temple has proven once again that link building is not going anywhere and it’s not hard to understand why. A good quality backlink profile acts like a signal for Google that your website is a great resource that provides value to readers. But in addition to your standard link building efforts, you should also think about the concept of link earning. Although the difference between the two is subtle, the latter puts user experience in the center of attention.
Link earning is all about focusing on producing engaging content that actually answers the questions users are interested in, which inspires people to organically link to you. So, you are rewarded with a link naturally. If you want to hold a great ranking position, you should focus on building and earning links from reputable domains with high authority. Make sure none of the links pointing to your website come from shady and spammy sites. Disavow bad links.
Smart SEO techniques always come down to creating great content with both users and search engines in mind. To truly stand out in the sea of average content across the web and earn better rankings, you need to create unique, original content that not only educates - but provides a concrete answer that satisfies user intent. That is the only way you will increase your organic visits. Of course, smart usage of keywords will help crawlers index your website easier. Use Google Keyword Planner to map out relevant words and phrases and optimize your content. Reoptimize your old content in accordance to new keyword trends.
When it comes to content, ensure your text posts are scannable and easily consumable. Add eye-catching visuals, make your website navigation logical, and always keep UX in mind. Dwell time matters: give your site visitors a reason to stick around.
Marketing and SEO experts such as Bill Slawski, Eric Enge, and Marcus Miller believe the chase for a featured snippet will become the focal point in 2018. If a featured snippet appears on the SERP, it’s far more likely users will click on that link opposed to the listed results below. According to the Ahrefs study, a featured snippet will actually steal clicks from the #1 ranking result. Optimizing for rich snippets or “People Also Ask” boxes pays off, specifically because it instantly grabs the attention of users. This helps you generate more traffic, save money on PPC, and gain more visibility.
You should definitely keep these SEO trends in mind but also commit to white hat techniques only. Everything you do as a webmaster leaves a trace on how your domain is perceived by Google. I have already discussed domain ranking factors, and while agility remains one of the most important skills for an SEO expert, don’t get carried away and forget the crucial basics. Take the holistic approach and you will nail SEO in 2018.
Source: Smart Brief
Microsoft Issues Emergency Windows Update for Processor Security Bugs
Microsoft is issuing a rare out-of-band security update to supported versions of Windows today. The software update is part of a number of fixes that will protect against a newly-discovered processor bug in Intel, AMD, and ARM chipsets. Sources familiar with Microsoft’s plans tell The Verge that the company will issue a Windows update that will be automatically applied to Windows 10 machines at 5PM ET / 2PM PT today.
The update will also be available for older and supported versions of Windows today, but systems running operating systems like Windows 7 or Windows 8 won’t automatically be updated through Windows Update until next Tuesday. Windows 10 will be automatically updated today.
While Microsoft is quickly addressing the issues, the fixes will also rely on firmware updates from Intel, AMD, or other vendors that are rolling out. Some anti-virus vendors will also need to update their software to work correctly with the new patches, as the changes are related to Kernel-level access.
The firmware updates and software patches could cause some systems to run slower. Sources familiar with the situation tell The Verge that Intel processors that are based on Skylake or newer architecture won’t see a significant performance degradation. However, older processors could slow down more significantly due to the firmware and software updates.
Intel says any slow downs will be “workload-dependent,” but the company has not expanded on how this will affect older machines. Microsoft is also planning to update its cloud-based servers with the latest firmware and software patches, and these updates are rolling out now.
The Verge understands that Google is planning to document and disclose the security flaws in processors at 5PM ET today. The exact bug appears to be related to the way that regular apps and programs can discover the contents of protect kernel memory areas. Kernels in operating systems have complete control over the entire system, and connect applications to the processor, memory, and other hardware inside a computer. There appears to be a flaw in modern processors that let attackers bypass kernel access protections so that regular apps can read the contents of kernel memory.
Software vendors like Microsoft and other Linux programmers are protecting against this by separating the kernel's memory away from user processes in what’s being called “Kernel Page Table Isolation.” Linux patches have been rolling out over the past month, and now Windows patches are being made available today.
Microsoft has confirmed the Windows update in a statement:
We're aware of this industry-wide issue and have been working closely with chip manufacturers to develop and test mitigations to protect our customers. We are in the process of deploying mitigations to cloud services and have also released security updates to protect Windows customers against vulnerabilities affecting supported hardware chips from Intel, ARM, and AMD. We have not received any information to indicate that these vulnerabilities had been used to attack our customers.
Update, 5:10PM ET: Article updated with Microsoft’s official statement.
Source: The Verge
Your Digital Presence is Fundamental in Your Businesses Success
For those of you who haven't heard about it, Yext is an SaaS platform that neatly integrates the most important data points of a brick and mortar business--name, address, phone, hours of operation, website address, etc.--and synchronizes that data across key search engines, listing services, map services and more. The value of having synchronized data is simple. Synchronized data means that no matter where your customers look online, they will find the same information. There will be no confusion where the pin is dropped on the map.
Here's the thing though. Too many of us rely totally on Google. Just because you may think you're data is right with Google, that doesn't mean your visibility is optimized, nor does that mean the hundreds of other sources where your customers may be looking are correct. If your Business Sign was incorrect, wouldn't you fix it? Yes, of course you would.
In addition, synchronizing location data across the web further improves visibility with Google. We've seen it happen, and the results are unmistakable. McNee Solutions, LLC believes that Yext is the only option for the ever growing digital presence and we have invested in becoming a Certified Yext Partner. We call it the Match and Lock! We can match your listings then lock them down for you. We have included this service in our SEO and know it is the Insurance you need for your Business Listing.
Run your FREE scan today!
The company is collaborating with Alphabet, Apple, Facebook, Microsoft and Mozilla in the effort but will provide support for and updates to the software until the end-of-life date.
Meanwhile, Adobe will "encourage content creators to migrate any existing Flash content to these new open formats," the company said in a blog post.
Flash dates back to the 1990s, but other tech players have been speaking out against it for years. Apple in particular has been talking for years about how Flash hurts the user experience on desktop and mobile devices. "Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true," Steve Jobs wrote in 2010.
Earlier this year, Google said it would start blocking Flash by default in its Chrome browser come October, and Microsoft has sought to stop Flash from showing up in its Edge browser for Windows 10.
"Adobe will also remain at the forefront of leading the development of new web standards and actively participate in their advancement. This includes continuing to contribute to the HTML5 standard and participating in the WebAssembly Community Group.
The Knightscope K5 security robot was supposed to patrol the Georgetown Waterfront, a ritzy shopping-and-office complex along the Washington Harbour in D.C.
Looking like a mutant hybrid of R2D2 and a Dalek, the K5 was built to be a crime-fighting robot that could rove the streets and monitor for suspicious activity. It has been used in some offices and malls across America.
But the pressure was too much for the rolling robot, which can turn, beep, and whistle in order to maintain order.
At one point today, it had had enough, rolled into fountain and drowned itself.
An R2-D2 droid that was used in several "Star Wars" films has sold at auction for nearly $3 million.
The auction house Profiles in History said the 43-inch tall unit that was compiled from parts used throughout filming of the original trilogy sold for $2.76 million at an auction Wednesday.
There was no information about who purchased the droid, which was the most expensive item offered in a movie memorabilia auction that included numerous props from the "Star Wars" franchise. Other items up for sale included Luke Skywalker's lightsaber from the first two films, which sold for $450,000 and Darth Vader's helmet from the original film sold for $96,000.
The Calabasas, California-based Profiles in History had estimated the droid could fetch up to $2 million before Wednesday's sale.
Other space-themed film and television memorabilia was also for sale, with a collection of 23 ships from "Battlestar Galactica" and "Buck Rogers" sold for $1.8 million. A helmet worn by late actor Bill Paxton on the set of "Aliens" sold for $51,000.
Not all the items that sold were out of this world. The lighted dancefloor from "Saturday Night Fever" sold for $1.2 million."
FOR IMMEDIATE RELEASE
McNee Solutions, LLC Receives 2017 Best of Lexington Award
Lexington Award Program Honors the Achievement
LEXINGTON June 1, 2017 -- McNee Solutions, LLC has been selected for the 2017 Best of Lexington Award in the Website Designer category by the Lexington Award Program.
Each year, the Lexington Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Lexington area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Lexington Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Lexington Award Program and data provided by third parties.
About Lexington Award Program
The Lexington Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Lexington area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Lexington Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.
SOURCE: Lexington Award Program
Lexington Award Program
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I love this idea...I wonder if there is a holder for my krispy kremes?
This blog is a place to read about the latest news and activity going on at McNee Solutions